My creative journey started at a young age with a lot of drawing and handicraft work. As a 12-year-old I stole the little digital camera from my father and started with photography. I was fascinated by all the possibilities of Photoshop and fell in love with moving images at the same time. I obeserved much, got inspired by different creators and taught myself mostly by trial and error.
As I always knew that this is what I would eventually do for a living, I was later educated in Screen Design and Digital Film Production. After working at different types of creative agencies, I slowly found my own direction. It inspires me to understand the essence and individuality of a brand, a person or a project. There are so many stories waiting to be told. Visualising them and helping to get them out into the world – is my enduring passion.